Citysearch reaches an audience of motivated consumers who are ready to buy or are researching a purchase. For example, we know they are motivated because they specifically asked for what is in front of them (“keywords in your local market…i.e., best restaurant in Burbank or fine dining in Burbank”…Any other reason why someone would do this?) Not only do we reach over 20 million people every month, we know how to engage them with strong content and good information to help them make an informed decision and better yet, we can influence that decision. In the end, if you take an audience of motivated buyers who are actively seeking a local good, service or business and give them strong, relevant and trusted content (advertiser, consumer and editorial alike) to help them make a decision you can then make a connection that can turn a potential customer into an actual customer.
Citysearch is a part of the IAC.com or Interactive Corporation companies and have 11 years of experience serving local markets with city-guide directories and business reviews. In this time, Citysearch has connected local businesses with consumers and influenced local consumers’ decisions on where to spend their time and money. Some of IAC’s other operating companies that you may be familiar with are Ask.com, Excite.com, MerchantCircle.com, InsiderPages.com, and 30 other brands.
Every month, over 20 million consumers across the country turn to Citysearch when making their buying decisions. In your local market, we influence hundreds of decisions every month! We work with a huge network of partners—Google, Yahoo, Ask.com, MSN and MerchantCircle to name a few—to get your business in front of as many online consumers as possible! Simple put—when you sign up with me, you partner with Citysearch to get your business exposed where 90% of all major searches are taking place—that’s pretty much the entire Internet marketplace!
In over 120 major markets, Citysearch has over 20 million unique visitors per month. We have also been recognized by Time Magazine as one of the Top 25 websites Americans cannot live without--
http://www.time.com/time/specials/2007/article/0,28804,1638266_1638253_1638256,00.html!
Think about when you pick up a Yellow Pages book—you have already decided to make a purchase and want to determine who to make the purchase with! Today, more and more people are making these buying decisions online, and I want to make sure they can choose you!
The way we do that is by making sure you stand out from your competition by allowing you to tell your story and sell yourself. We even have a team of professional editors and ad writers that will help you do that. We also have space for your customers to tell their story about their experience with you. One thing we have learned is consumers trust other consumers.
Finally, our goal is to make sure that these people who find you can walk in your door. This means a map in the hand, a coupon printed out to redeem, an online reservation booked or someone simple spending a few minutes to watch a video about what you have to offer. Videos are now available on your profile page—professionally produced or merchant generated. Here are some examples of videos that are featured right on your profile pages of some of our restaurant establishments: http://www.turnhere.com/co_CitySearch.aspx?filmname=ad_sf_luccas.
Your listing will be prominently featured and recommended online at http://citysearch.com. I would love to show you how to get featured and recommended in the next 3-5 business days. I look forward to speaking with you next week. Feel free to give me a call with any questions.
Regards,
Kimberly Nelms
Senior Inside Account Executive
P: 866-462-8101 F: 213-351-7064
E: knelms@citysearch.com
Citysearch
An operating business of IAC
1500 Riveredge Parkway NW, 2nd Floor
Atlanta, GA 30328-4642
www.citysearch.com
